Chemistry is familiar enough; fire and fermentation are cornerstones of human civilization, and the beaker and the test tube are readily recognizable icons in most of the world. Flow is even more familiar; everyone has seen a river, felt the wind, taken a pulse. Though they are rarely on the center stage, fluids that undergo chemical reactions as they flow also impact an astonishingly large number of human experiences. Examples of this include air purification, electro-chemical transport within the human brain, blood and air flow through lungs, flow through kidneys, catalytic converters, tooth decay, deterioration of historic objects, and nearly every large-scale manufacturing process, from semiconductors to paper. Besides the sheer number, the diversity of this list is impressive.