The great conservationist E. O. Wilson called the love of nature, and especially the love of biodiversity, biophilia. He had in mind not only our love of the outdoors, of nature, of getting away from our hurried, technological world, but also a fundamental justification for wildlife conservation. Why should we prevent species from going extinct? We could make economic arguments and say that we get useful products such as food and drugs from many plants, or that natural habitats keep the Earth’s energy flows, oxygen and carbon in balance. But Wilson was keen to remind us that purely economic arguments are not enough, or they can be used misleadingly. His point was that we should love biodiversity, the richness and colour of all living things, and humans (or any other species) have no right to kill off all members of another species.